So much that the question of “Do you love me enough for a Cartier Love Bracelet?” came to be a necessary step of the talk every couple has at some point in the relationship…įrom high-profile celebrity pairs like Elizabeth Taylor and Richard Burton to business magnates and their model girlfriends – the Cartier LOVE bracelet has remained relevant in the luxury and secondary luxury market due to its simplistic design and understated elegance. Lovers worldwide embraced the concept as the ultimate expression of their love and devotion for each other. The Cartier screw came to be regarded as one of the sweetest ways to show someone they’re literally ‘holding the key’ to your heart with the romantic pair of the matching LOVE bracelet and its corresponding screwdriver necklace. A hip, witty way to declare one’s feelings in the modern era. The two C-shaped halves unhinge to clasp together before being screwed on with a miniature screwdriver made of gold included with each bracelet, reinforcing the idea that love binds and ‘locks up’ two people in a committed relationship. Thus the Love bracelet was born as a modern symbol of joining together in an everlasting romance, with its charm hidden in the unique locking mechanism that has become a trademark of the Cartier love bracelet. Having studied history, Cipullo was inspired by the concept of the chastity belt and sought to find a modern interpretation of this ultimate symbol of fidelity, purity and unity. He joined the Cartier New York team that same year and immediately left his mark on the world of high jewelry with his evocative and timeless concept of a piece that symbolizes the unconditional love and eternal bond between two kindred souls. It will outlive the statement bracelet on their wrist.ĭesigned in 1969 in the heart of the bustling New York City, the LOVE bracelet was the love child of young and aspiring Italian jewelry designer Aldo Cipullo. Something that all women around the globe dream of and pursue in the hopes that they too will someday experience a romance so eternal. This unique piece of jewelry is like a fairy-tale coming true. Not only for its ethereal appearance, but also for the profound meaning behind it, the LOVE bracelet has become worldly acclaimed and desired by men and women’s wrists in the recent years. And could it be any different? Love is the most powerful driving force in the universe, an emotion so strong and inherent to all that it transcends all differences to form lifelong bonds… How far would you go for love? A question Cartier was able to answer with the LOVE bracelet. The Making of an Icon and The Man behind the Conceptįew things in life are as pure and wholesome as the infamous Cartier Love Bracelet – a universally coveted piece of jewelry carrying on powerful symbolism.
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